Trader Joe's Founder Joe Coulombe Dies at age 89 - Politics,Gossips & Nollywood

Trader Joe’s Founder Joe Coulombe Dies at age 89

Joe Coulombe, the founder of the popular Trader Joe’s grocery chain that brought affordable wine and unusual food to millions of Americans, has died. He was 89. In a statement, the company said Coulombe passed away Friday in Pasadena, California.

Joe Coulombe

“Joe was an extraordinarily smart and accomplished entrepreneur who built a company that introduced something welcomingly different in the grocery retail space,” the statement said. Trader Joe’s helped change the way Americans shop for groceries, introducing markets stocked with staples and novel food items from private labels, with most packages carrying the Trader Joe’s moniker.

Some items became so popular they earned their own nickname, like “Two-Buck Chuck,” the Charles Shaw brand of wine that sells for less than $3.

Trader Joe’s

The first Trader Joe’s opened in Pasadena in 1967. The store — like the hundreds that would come after it — had a nautical theme and was run by people who were described as “traders on the high seas.” Today the staff, who wear bright, Hawaiian-style shirts, are known as “traders on the culinary seas.”In 1972, Coulombe introduced an item the company called a “game-changer.” The granola brand was the company’s first private label product, and transformed how the grocer did business.

Today, under the leadership of CEO Dan Bane, the influential chain, while still small compared to rivals, has over 500 stores in 42 states and Washington, DC.”Joe was the perfect person at the right time for Trader Joe’s. He was a brilliant thinker with a mesmerizing personality that simply galvanized all with whom he worked,” Bane said in a statement. Coulombe is survived by his wife of 67 years, Alice, three children, and six grandchildren.

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